Mar 30, 2023
By definition, research is the study of the past. And using the right research-based marketing can bring immense gains beyond insight. It can improve your business, operations, and competitive edge in measurable terms. Yet, across the industry, there remains a disconnect about the interplay between excellent marketing, excellent brands, and excellent firms.
In this episode, we'll be speaking with Neil Bathon, who has not only understood the value of marketing, but has built a career and research empire on his ability to look at the right metrics that can quantifiably improve the bottom line for asset managers.
Neil is the Founder and Managing Partner of FUSE Research Network and has appeared on CNBC and Bloomberg and is a regular contributor to a wide range of business publications, including The Wall Street Journal, Reuters, Ignites, and Barron's.